UPES School of Business, a Dehradun-based private university, has announced the launch of a first-of-its-kind MBA programme in Metaverse and Web 3.0 that offers aspirants a comprehensive understanding of the Metaverse, blockchain, and Web 3.0 ecosystems.
The two-year programme has a curriculum designed with three main principles in mind: theoretical knowledge of the Metaverse, immersive experiences through Meta labs, and practical experience with companies working in the Metaverse arena.
Dehradun-based UPES School of Business launches India's first In Metaverse and Web 3.0.
The programme is designed to equip students with the necessary skills to lead the emerging Metaverse market.
Rahul Nainwal, Director, UPES School of Business, said, “Metaverse and Web 3.0 will witness a surge in demand in the next two to three years.”
“This new MBA programme will blend business and technology subjects, including fundamental management courses, blockchain, metaverse marketing, Web 3.0 ecosystem, virtual economics, and more,” he added.
Dr. Akhil Damodaran, Faculty, and head of the department leading the MBA Metaverse programme stated, “Most universities and institutions currently work on Metaverse as a research area or have minor modules that primarily focus on theoretical knowledge.”
“UPES School of Business has already experimented with classroom teaching in the Metaverse. The program aims to teach students how to work in the Metaverse through branding, marketing, and analytics,” he added.
With the launch of this new MBA programme, UPES School of Business endeavors to prepare future business managers and leaders well-versed in Web 3.0, such as product managers and chief Metaverse officers.
UPES has been ranked as India’s third best private university by the QS Rankings 2023, and India’s 65th best university by the NIRF.
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