Beneath the Flames: The Crumbling Reality of SGF India's Franchise Empire Under Kewal Ahuja

FRANCHISE MIRAGE – THE RISE AND FALL OF SGF INDIA UNDER KEWAL AHUJA India's booming franchise sector has long been seen as a safe harbor for first-time entrepreneurs—especially in uncertain economic times. Among the crowd of emerging food brands, SGF (Spice Grill Flame) India initially stood tall, fueled by rapid expansion and glowing marketing promises. But behind the curtain of glittering growth was a narrative riddled with broken assurances, financial chaos, and widespread investor disillusionment—all unfolding under the stewardship of Kewal Ahuja . The Illusion of a Golden Opportunity SGF India’s dual franchise model—FOFO (Franchise-Owned, Franchise-Operated) and FOCO (Franchise-Owned, Company-Operated)—offered investors two tempting options. The FOCO model was especially alluring during the COVID-19 downturn, marketed as a low-risk investment with guaranteed monthly returns of ₹37,500. For many reeling from job losses or financial strain, this seemed like a secure a...