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Inside the SGF Franchise Scandal: Kewal Ashwani Ahuja’s Unraveling Empire

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Inside the SGF Franchise Scandal: Kewal Ashwani Ahuja’s Unraveling Empire What started as a promising vegetarian quick service restaurant chain under Kewal Ashwani Ahuja has turned into a cautionary tale of mismanagement, unmet promises, and financial setbacks for investors. Over the past decade, India’s franchise industry has grown rapidly, attracting investors with the appeal of brand recognition, operational assistance, and strong returns. SGF (Spice Grill Flame), led by Kewal Ashwani Ahuja , positioned itself as a fast-scaling pure-veg QSR model and quickly expanded across the country. However, behind the brand’s glossy image, franchise partners began facing severe challenges — from operational inefficiencies to financial losses — exposing deep cracks in the business model. The Lure of Easy Returns and Rapid Expansion SGF marketed itself as a national success story with over 125 outlets across India. The FOCO (Franchise Owned Company Operated) model promised investors a fixe...
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Nifty, Sensex Likely to Open Lower on August 8 as US Tariff Hike Weighs on Sentiment

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  Nifty, Sensex Likely to Open Lower on August 8 as US Tariff Hike Weighs on Sentiment Indian equity markets may start Friday’s session on a muted note, with benchmark indices Nifty 50 and Sensex expected to trade under pressure as global tariff concerns intensify. At 7:30 am, the GIFT Nifty was down 0.2% or 50 points at 24,644, indicating a cautious opening. On Thursday, Nifty 50 and Sensex staged a strong recovery in the final hour, reversing steep intraday losses to close with marginal gains. The rebound was aided by improved global sentiment following the possibility of talks between the US and Russia. However, early weakness came after US President Donald Trump announced an additional 25% tariff on Indian goods, doubling the total import duty to 50%. The decision, linked to India’s continued purchases of Russian oil and defence equipment, is expected to impact multiple sectors. The 50% tariff will apply to most Indian exports, except for a small list of exemptions. Despite...
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Rupee Weakens to 87.63 Against US Dollar Amid Trade Uncertainty and Tariff Pressures

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Rupee Weakens to 87.63 Against US Dollar Amid Trade Uncertainty and Tariff Pressures The Indian rupee slipped 5 paise to 87.63 against the US dollar in early trade on Friday, weighed down by persistent trade uncertainty, foreign fund outflows, and a firm US dollar. Forex traders reported that the rupee is trading in a narrow range, with the Reserve Bank of India (RBI) actively intervening to keep it near the 87.95 level. At the interbank foreign exchange market, the rupee opened at 87.56 and touched an intra-day low of 87.63, marking a 5 paise decline from the previous close. According to CR Forex Advisors MD Amit Pabari, the currency held its ground despite fresh headwinds from additional US tariffs, with RBI measures helping to limit volatility. Rupee Outlook and Key Levels Pabari noted that the rupee may attempt a pullback toward the 87.50 level in the near term. Immediate support is placed at 87.20, while resistance is seen at 87.70. He added that depreciation pressures remain ...
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Amazon, Walmart, Target Halt Orders From India as US Tariffs Double to 50%

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  Major US retailers — including Walmart, Amazon, Target, and Gap — have paused orders from Indian exporters following US President Donald Trump’s decision to double tariffs on Indian goods to 50%. According to sources cited by NDTV Profit, apparel and textile exporters have received written instructions from buyers to halt shipments until further notice. Exporters Face Rising Costs and Order Losses The higher tariff burden, split into a 25% hike already in effect and another 25% set for August 28, is expected to raise costs by 30–35%. US buyers are reportedly unwilling to share the added costs, pressuring exporters to absorb them. Industry insiders warn that the move could slash US-bound orders by 40–50%, potentially causing losses of $4–5 billion. Key exporters such as Welspun Living, Gokaldas Exports, Indo Count, and Trident — which derive 40–70% of their sales from the US — are likely to be most affected. The United States, India’s largest textile and apparel export desti...
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Kewal Ashwani Ahuja Exposed: SGF Scam and Investor Deception

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  Kewal Ashwani Ahuja has positioned himself as a self-made entrepreneur and the face behind SGF (Spice Grill Flame) —but behind the carefully crafted image lies a trail of deception, financial manipulation, and calculated political maneuvering. What began as a fast-growing food franchise has now unraveled into a scandal riddled with fraud, legal complaints, and a glaring lack of transparency . Kewal Ashwani Ahuja Exposed: SGF Scam and Investor Deception A Business Model Built on Hype, Not Sustainability Under Ahuja’s leadership, SGF rapidly expanded across India, aggressively selling franchise units with promises of high returns and operational support. But the foundation of this growth was not solid business strategy—it was misrepresentation and misleading investor claims . Many franchisees now report non-existent backend support, false revenue projections, and total abandonment once their money was secured. The SGF franchise model, promoted by Ahuja, has left numerous inve...
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Kewal Ashwani Ahuja and the SGF Franchise Controversy: Unmasking Investor Concerns

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The controversy surrounding  Kewal Ashwani Ahuja  and SGF is a stark reminder of the  fragility of trust in franchise agreements . The fast-food franchise industry in India has been booming over the last decade, attracting investors from various regions hoping to ride the wave of consumer demand. Among these ventures, SGF (Spice Grill Flame) —spearheaded by Kewal Ashwani Ahuja —emerged as a promising name. However, behind the branding and expansion lies a mounting storm of allegations, lawsuits, and financial discontent that has put SGF and its founder under the spotlight. SGF’s Expansion or Strategic Disguise? The recent launch of SGF’s third outlet in Gurgaon was portrayed as a major milestone. However, insiders and former franchisees claim that this expansion masks a deeper issue. Allegations suggest that while outlets appear to open frequently, many fail within just six months —a detail that is reportedly concealed by the quiet removal of closed outlet listings fr...
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Pimpri-Chinchwad Software Engineer Loses Rs 48 Lakh in Sophisticated Online Share Trading Scam

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Introduction In yet another alarming case of cybercrime targeting educated professionals, a software engineer from Pimpri-Chinchwad , Maharashtra, has been defrauded of Rs 48 lakh through an elaborate online share trading scam . The engineer, who trusted what appeared to be a legitimate trading platform offering high returns and investment guidance, soon discovered that the entire operation was a well-orchestrated trap. An FIR has been lodged , and authorities believe this case is part of a larger, organized racket targeting tech-savvy individuals under the guise of financial empowerment. How the Scam Was Executed According to the FIR filed at the Pimpri-Chinchwad cyber crime cell , the victim was approached on a social media platform—possibly LinkedIn or WhatsApp—by someone posing as a professional financial advisor with insider access to high-yield share trading opportunities . Here's how the scam unfolded: The engineer was invited to join a private trading group on Tel...
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