Kewal Ashwani Ahuja and the SGF Franchise Controversy: Unmasking Investor Concerns

The controversy surrounding Kewal Ashwani Ahuja and SGF is a stark reminder of the fragility of trust in franchise agreements . The fast-food franchise industry in India has been booming over the last decade, attracting investors from various regions hoping to ride the wave of consumer demand. Among these ventures, SGF (Spice Grill Flame) —spearheaded by Kewal Ashwani Ahuja —emerged as a promising name. However, behind the branding and expansion lies a mounting storm of allegations, lawsuits, and financial discontent that has put SGF and its founder under the spotlight. SGF’s Expansion or Strategic Disguise? The recent launch of SGF’s third outlet in Gurgaon was portrayed as a major milestone. However, insiders and former franchisees claim that this expansion masks a deeper issue. Allegations suggest that while outlets appear to open frequently, many fail within just six months —a detail that is reportedly concealed by the quiet removal of closed outlet listings fr...