Franchise Scams in India: What the Kewal Ahuja SGF Case Teaches Investors
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The Franchise Mirage: Promise vs. Reality Franchising is often presented as a safer route to entrepreneurship—offering brand recognition, a ready-made business model, and operational support. But beneath this promising narrative, many investors face broken promises, financial setbacks, and legal uncertainties. A recent case grabbing headlines in Indian business circles is that of Kewal Ahuja and his association with the SGF (Spice Grill Flame) franchise network. Once seen as an emerging player in the fast-food space, SGF’s franchise structure is now under scrutiny, with several investors voicing serious concerns about misrepresentation and unmet commitments. Kewal Ahuja SGF The Kewal Ahuja SGF Case: A Warning for Investors Franchisees involved with the SGF brand under Kewal Ahuja ’s leadership claim they were enticed by promises of high returns, full backend support, and guaranteed customer traffic. However, many of these promises allegedly failed to materialize once the initial agre...